The Power of Discovering Your Unique Niche

If you desire to be successful in online business technology, you have to painstakingly discover your niche online.  Though it is undeniable that small business owners have limited resources, this should not hinder you in determining your niche – which means the specific products or services that you are excellent in and can continually excel with. 

After you discover your niche online, you have to focus on your efforts in marketing on the right target audience.    It is also imperative that you have developed great marketing strategies.  Always rehashing and refocusing your niche is another secret to a successful online business.

Considering these questions will help you start profiling your business:

• What is the importance of my product?
• What needs does it respond to?
• Who are my possible clients?
• What are the ways to reach these clients?
• What is the impact of my products to the users?
• How can I effectively advertise my product?
• How will I be able to win over my competitors?

Being able to utilize these anchors to successful online business does not only mean discovering their answers, but also needs other marketing strategies as well, like giving out surveys, talking to people, visiting online forums, and asking the opinions of your target markets either through surveys or person-to-person interview. 

Once you have successfully identified your online niche, ensuring all the while you are the only person doing what you actually offer to do, that is, being unique in the industry, it is high time to let the world know about it.  You also have to insist that they specifically need the products or services that you are offering. 

Reasons behind Defining Your Niche Market

You may ask why is it really important to define or discover your niche before you finally apply your business strategies online:

1.       By targeting your defined niche market, you have the capability to maximize your marketing budget.  In this way, you will know exactly where to target your audience and where to advertise.  This would be your starting point in your online business. 

2.      You can now optimize your search engines so as to cater your target market easily, or so that they can easily locate you.

3.      You can cater your website to guide your viewers and explain to them the specific products or services that you offer.

4.      If you have identified your specific niche market, it would be easier to develop ideas to upgrade your products and services to further market the products. 

How to Master Your Niche Market 

  1.  Unique Products or Services

It is a basic rule that once you decide to master your niche market, you have to offer unique products or services distinct from what other online businesses offer.   The technique is to come up with unique products or services that are not offered in the market yet. 

2.   A Marketable Product or Service

Even if you are able to identify and make distinct products and services, yet nobody wants it, your effort would go in vain.  Creating a unique idea like selling bamboo flooring is great, but how do people react and accept your product? One great way is to let your target market realize that they need your product.  Create the need and offer the product.  So based on the example given above the best way is let them identify that bamboo flooring is actually cool and would create a unique decorative touch to your house, then that way you can market your niche.  Of course, the actual products or services that you would offer should be way more sophisticated.  Another way to identify the client’s needs is through surveys.

3.  Research the Competition

It is always a universal truth that you are not the only one who has the distinct niche in this whole wide world.  The idea to be cut above the rest of those who have the same niche as you do is a great anchor that you should always remember.  The best thing to do is to research the competition and the size of the market to determine whether the niche market is feasible.  In a physical business venture, this is done by conducting feasibility studies. 

4.  Plausible Marketing Strategies

Defining your winning marketing strategies and applying these concepts is the best way to ensure that your niche market business would be a success. 

In summary, in order to be successful in online business, remember these very important points:  discover your niche online, create the need and provide the products or services to answer those needs, research the market competition and apply your winning market strategies!  Good luck!

Ann Cervales, Philippines