Whether you are an eBook writer or a
publisher, your concern should always be how to market your eBook effectively.
The success of your book depends on how effective you market it in the
first place. Here are the six simple,
yet highly effective ways to market your
eBook:
1. The most important thing to consider is to
know your target audience. eBook readers who are looking for specific topics would
like to read up on the topic first and see if they can get it for free. You can get
a potential buyer by giving them a piece of important information but leave
them wanting for more which you can provide straight away with the link at the
bottom of your article.
2. Another way is to
market your page using search engine optimization. It is an excellent way to
get targeted traffic. It is best to get to prompt the consumers first by getting
your website to the first page of Google for the keywords related to your eBook
and generally, more traffic makes more sales.
3. Utilize pay per
click marketing. It is the strategy of
putting your advertisement such as a picture but will probably have a few lines
of text on Google searches and other websites. Using this strategy can get your
website on the first page of Google while doing away with SEO and onto other websites
with the same topics.
4. Ask your Friends
and Contact List to Advertise Your eBook
You can ask your friends in email, twitter,
facebook and other networking sites to advertise your eBook. In this way, you can save money but can
effectively advertise your book.
5. Put a Link or
Notice on the Front Page of Your Blog
It
would sound so easy or a “no brainer,” but readers do sometimes overlook your eBook
advertisement. It is a very good idea to
post a clickable picture of your book at the top of your sidebar so that it
will show up in all the pages of your site.
6. If you are a
member of various writers’ forum, be sure to always update your signature with
links that directly redirect them to the pages of your eBook. Make a catchy advertisement that says your eBook
is now available and is a limited edition or offer, so they must hurry!
Follow these simple steps and you’re
on your sure way to effectively market
your eBook. Goodluck!
Ann Cervales, Davao City, Philippines
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